Matt is a Hopkins County native as he grew up on a farm in the East Texas Town of Sulphur Springs, Texas. As a boy a strong work ethic was instilled in him. He tended animals, ran tractors, hauled hay, and was a general farm hand. He was drawn to entrepreneurship in high school when he started his own lawn service. Later, he worked his way through college as a car salesman.
He lives in Colleyville with his wife Alison, son Asher, and their Labradoodles Derby and Maple.